cARTs: An Artistic YouTube Show

Ubisoft

To grow the corporate YouTube channel gTV by Ubisoft, we were asked to develop a new format which unites the worlds of art and gaming. The result was “cARTs”, a competitive art show with a card game at its heart, which we conceptualized expressly for the format. Over the course of 10 episodes, four artists representing different artistic domains (body painting, digital illustration, oil on canvas) competed for the title “Master of cARTs”. The twist: We also made the artists the judges of each other’s works.