The Kebab of Champions

Warner Bros. Entertainment x Mangal Döner x Lukas Podolski

To promote Michael B. Jordan’s CREED III: ROCKY’S LEGACY, we joined forces with soccer world champion Lukas Podolski – a great fan of boxing himself – and his popular fast-food chain Mangal – home to the kebab of champions. For four weeks, we showcased a redesigned kebab wrapping, took over the screens of their restaurants, and even had an on-pack promotion on their kebab meat which was being sold in the frozen food section at Rewe and Penny.

Images: © 2023 WBEI & © 2023 Julian Huke