Hamsters on the Runway

Kilian Kerner x Hakle

At the height of the corona pandemic, German fashion designer Kilian Kerner presented his 20^thanniversary show TRAUMWELT at Berlin Fashion Week. Driven by the zeitgeist, which was shaped by consumers around the globe irrationally stockpiling large amounts of toilet paper and pasta, we felt the need to make a statement in favor of solidarity by placing ironic accessories on the runway – those that the entire world seemed to be dreaming of at the time. Together with our partners Hakle, a German manufacturer of high-quality toilet paper, and Byodo, a German producer of organic pasta, we took the media by storm and generated national and international publicity.