Fire in the Alps

Disney

1 idea. 3 months of pre-production. 35 crew members. 450 real fires. 1 piece of art. These are the numbers behind the stunt we brought to life in the Alps to promote James Cameron’s AVATAR: FIRE AND ASH in the most fiery and unforgettable way. Inspired by the local tradition of mountain fires, which are usually held in summer, we recreated the iconic logo at a scale of 185 m high by 65 m wide – in the heart of deep winter.