Back to Hogwarts

Warner Bros. x HARIBO x Harry Potter Theater x LEGO x Thalia

For the annual BACK TO HOGWARTS fan celebration, we raised our wands and transformed a space full of Muggles into a gathering of witches and wizards. Over the course of three days, we painted the faces of young witches and wizards, helped them create their own wands, sorted them into one of the famous Houses, taught them the Alohomora spell to magically open a LEGO chest, invited them to score goals on our Quidditch field, treated them to limited-edition HARIBO Harry Potter creations, and showcased original theater costumes from HARRY POTTER AND THE CURSED CHILD. All in all: a magical event created by superfans for other superfans.