Warner Bros. x Westwing
To even further increase the anticipation within the target audience before Greta Gerwig’s movie BARBIE hit theaters, we partnered up with the female-founded Home & Living love brand Westwing. Inspired by Barbie’s Dreamhouse, we curated an exclusive collection for all Barbies and Kens who are still working on their own dream houses. To be sure the world would not run out of pink that summer because of the global Barbiecore trend, we also included some non-pink must-haves. You are welcome.
Images: © 2023 WBEI © 2023 Mattel. © 2023 Westwing