Mission Delicious

TOBIS x Die Lohners x Jella Haase

To target and delight families in the Rhineland region during the Christmas season, we partnered with Die Lohners – one of Germany’s largest family-owned traditional bakeries, with over 180 locations – and created a sweet Heinzel inspired by the upcoming sequel DIE HEINZELS – NEUE MÜTZEN, NEUE MISSION. Actress and voice artist Jella Haase, who lends her voice to the film’s main character, even rolled up her sleeves to make some of these treats herself. She was joined by selected family influencers on this delicious baking mission.