Secrets of Happiness

National Geographic

To grow the German YouTube channel of National Geographic, we were asked to develop a new format which speaks to a young adult audience about a locally relevant topic. The result was the brand new format GLÜCKSGEHEIMNISSE (“Secrets of Happiness”) which was a much needed response to the diminished happiness of younger Germans especially, after the pandemic. Over the course of the mini-documentary series, selected experts share fascinating insights and secrets to happiness – including their own – in stunningly beautiful natural settings in Germany.

Images: © 2022 National Geographic © 2022 Luca Liffers