The Taste of the Wild West

TOBIS x Wild West Beef Jerky

To give fans of the Wild West a taste of Kevin Costner’s HORIZON before it hit the big screen, we teamed up with Wild West Beef Jerky and co-branded their entire assortment for 4 months. During that period, we launched a display campaign in more than 400 stores in Germany, promoted the partnership via their Amazon brand store, and ran a corresponding advertising campaign on Amazon.