Roar Like a Dinosaur

Universal Pictures

To push word-of-mouth for the latest installment of the world’s favorite dinosaur franchise, we created the so-called “Roar Challenge” for the Germany Premiere of JURASSIC WORLD: REBIRTH. The content creation opportunity was designed like a cave inspired by the movie, where influencers and fans had to roar like dinosaurs to discover which one they were – unlocking countless moments of wildly entertaining content on social media.