Olympic Boxing with Bugs Bunny

Warner Bros. Discovery x Deutscher Olympischer Sportbund

To animate athletes, sports fans and kids alike, we created an interactive photo opportunity featuring Bugs Bunny from the Looney Tunes, who have a long association with sports. The photo opportunity was set up at the German House for the entire duration of the Olympic Summer Games in Paris in 2024. The vision was to playfully transport the three core Olympian values: excellence, respect and friendship, through a single photo.