Lights, Camera, Michael!

Universal Pictures

For an entire weekend, Berlin became the world stage for the World Premiere of MICHAEL, which would later become the highest grossing biopic of all. The three-day Global Fan Celebration brought together talents, creators, and fans, who recorded an incredible 82,495 seconds of video messages sharing their thoughts on Michael Jackson and the lasting inspiration he continues to provide. Selected messages became part of the global social media campaign, allowing fans around the world to share in this celebration of Michael Jackson’s legacy.