Best Dressed in the Supermarket

Warner Bros. x Kale&Me

To create awareness for the German transgender movie OSKARS KLEID, we wanted to showcase the beauty of diversity in everyday life. For this unique mission, we joined forces with the German juice manufacturer Kale&Me. Inspired by Oskar’s yellow dress and his childlike stature, we “dressed up” their popular ginger shot and ran a social media campaign. For an entire month, the limited edition was available online and in the refrigerated sections of selected supermarkets in Germany, including Edeka and Rewe.

Images: © 2022 WBEI © 2022 Kale&Me © 2022 Sebastian Gabsch