Magic in the Air

Warner Bros. Games

On September 1, 2024, just outside Hamburg’s Theater am Großmarkt – the German home of HARRY POTTER AND THE CURSED CHILD – over 8,000 wizards and witches gathered for the first BACK TO HOGWARTS fan celebration in Germany. With so much magic in the air, it was the perfect platform to promote the new game HARRY POTTER: QUIDDITCH CHAMPIONS to core franchise fans. On our pitch, they transformed into Quidditch players by shooting the Quaffle through the hoops and posing for player headshots. With each successful score, players earned House points, received an exclusive set of Quidditch stickers and a limited in-game emblem, which made the booth an enchanting attraction for fans of all ages.