Real Life Riders Republic

Ubisoft x Canyon x Nitro x Felix von der Laden

To create awareness for the new multi-sports game RIDERS REPUBLIC, we united YouTube superstar Felix von der Laden and world-class mountain biker Fabio Wibmer in front of the camera for the very first time. The result was an adrenalin-fueled outdoor action adventure, which entertained gamers and outdoor sports enthusiasts alike. In addition to the vlog, we produced a Let’s Play video and a product video with Felix. The latter was showcased at all points of sale (from Amazon to Media Markt) in the DACH region.