Invisible Smiles in Berlin

Paramount Pictures

So that SMILE becomes the talk of town, we spread atrocious smiles from the horror movie on the streets of Berlin. The hook: To make them extra spooky, we used a special technique which rendered them only visible to pedestrians in the rain. Together with TikToker Izomatik we warned the inhabitants of the German capital, since we did not want any potential cinemagoers getting scared to death.

Images: © 2022 Paramount Pictures © 2022 XI DE SIGN GmbH