Vinyl Countdown

Paramount Pictures

To ignite excitement for the return of SMILE 2 to theaters, we pulled off a bold guerrilla stunt at the buzzing Lollapalooza music festival in Berlin by rolling out a giant, eye-catching vinyl inspired by the horror sequel. Not only did we greet the 55,000 festival-goers with a smile, but we also handed out branded paper fans. These fans seamlessly became part of the festival’s landscape, serving as chilling reminders in the summer heat: SMILE 2 is coming, and horror film fans will be dying to watch it.

Images: © 2024 Daniel Hinz