Headfirst into a New Galaxy

Universal Pictures

To promote what would later become the second-highest-grossing video game movie ever made – right behind its predecessor, THE SUPER MARIO BROS. MOVIE – we placed the iconic green pipe at the center of our activation. Loved by generations of fans and instantly recognizable around the world, it became the perfect gateway into the world of SUPER MARIO GALAXY. Inspired by one of the movie’s key scenes, in which Yoshi is discovered inside the pipe, we brought the idea to life by using the iconic element to showcase exclusive Yoshi content.