A Tailor-Made Surprise

Warner Bros. Pictures x Lena Lind

To generate additional word-of-mouth for the highly anticipated German dramedy WUNDERSCHÖNER on social media, we collaborated with designer and creator Lena Lind to design a custom blazer for Karoline Herfurth – who not only starred as one of the film’s female leads but also directed and co-wrote it. At the world premiere in Berlin, Lena surprised Karoline on the red carpet with the blazer, creating a heartfelt moment between the two. Of course, Karoline immediately noticed the hidden Easter eggs woven into the design, making the surprise even more special.

The video series, which also showcased the making-off process behind the blazer, successfully resonated with audiences and garnered over 4 million organic views across Instagram, TikTok, and YouTube Shorts.